UNISEX FASHION
RESEARCH PAPER
INTRODUCTION
Gender neutrality and equality have become major focal points for fashion and beauty brands globally. As consumer expectations shift and traditional gender norms dissolve, the industry is evolving to meet the growing demand for inclusivity and self-expression.
HISTORICAL BACKGROUND
Unisex fashion isn’t new—its roots can be traced back to the 1950s, where it emerged as a subtle rebellion against rigid gender roles. The movement gained traction through the ‘60s and ‘70s as women adopted broader shoulders and trousers, though men risked societal backlash for embracing feminine-coded styles. Today, however, the climate is different. Style has become a language of identity and fluidity. Icons like Beyoncé and Kanye West embody and influence this shift toward boundless self-expression.
PIONEERING BRANDS
From Calvin Klein’s 1994 release of cK ONE, a unisex fragrance, to Telfar Clemens’ groundbreaking designs, fashion has seen steady movement toward neutrality. Telfar has spent decades redefining fashion norms—creating collections rooted in inclusivity, accessibility, and the rejection of labels. “The whole point of the line is that it’s universal,” says Babak Radboy, Telfar’s creative director. Telfar refuses the “streetwear” label and instead aims to resonate with a diverse, expansive audience.
THE CALVIN KLEIN EFFECT
Calvin Klein was one of the first mainstream brands to launch a fragrance for all genders. cK ONE made waves not only through its accessibility but through its inclusive advertising, featuring models of all backgrounds. Since then, Calvin Klein has expanded the concept into underwear, denim, and basics under the cK EVERYONE collection—positioning itself as a modern leader in fashion equality.
Louis Vuitton’s Slower Adaptation
While Louis Vuitton is a high-fashion titan, it’s only recently embraced gender-neutrality. The 2019 release of its first unisex fragrance was a milestone, followed by increased diversity under Virgil Abloh’s tenure as Menswear Director (2018–2021). Abloh brought streetwear influence and gender-fluid silhouettes to the forefront, which boosted LVMH’s stock value dramatically—from $84 in late 2020 to $151 by late 2021. Data proves that embracing inclusion isn’t just socially relevant—it’s profitable.
Industry Impact & Financial Growth
The numbers don’t lie. Calvin Klein’s stock rose from $127 to $160 after launching cK EVERYONE. Telfar has seen skyrocketing growth due to its viral bags and accessible ethos. These examples reinforce a vital truth: brands that commit to inclusivity, rather than treat it as a trend, see sustained success.
CONCLUSION
Fashion and beauty are evolving rapidly alongside societal views on gender. With innovators like Telfar and Calvin Klein leading the way, and giants like Louis Vuitton adapting, the industry is approaching a future where gender-specific products may become obsolete. The mission is no longer to break norms—it’s to make inclusive fashion the new normal.