THE ASK

Assuming the role of designer, merchandiser, and sales rep for this project. We were tasked to utilize all 12 pattern designs pulled from our moodboards for use in the product development of a capsule for an activewear brand of our choice. I chose Carhartt Work In Progress.

 

OBJECTIVES

Showcase a minimum of eight (8) current styles for the upcoming Fall/Winter 2023 season. These styles should comprise a small collection of garments that would be merchandised together for sale: shirts, fleece, knits, bottoms, outerwear, headwear. Assuming the role of sales rep, we were tasked to "walk" us through our line in a brief presentation over Zoom. Being prepared to discuss target market, inspiration for the line, company information, materials, silhouettes, and pricing. 

MOODBOARD

  • All photos taken on an iPhone 13 Pro.

    June 1-19th, 2022.

    Taking inspiration from central and south Germany, Austria, and its surrounding parts, this project explores modern German architecture and culture, by playing with the countries warm colors and beautiful architecture.

PATTERN DEVELOPMENT

LINE SHEETS

HEAVYWEIGHT POCKET-TEE

ACTIVE COLD JACKET

TWO POCKET WORK JACKET

JAQUARD FLEECE SHERPA JACKET

DOUBLE-KNEE WORK PANTS

MULTI-POCKET WORK PANTS

ALL-OVER PRINT SHORT WATCH HAT

BUCKET HAT

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