Jon Gries for Jacquemus
Jacquemus taps The White Lotus actor Jon Gries for its latest campaign, fully embracing the brand’s ongoing banana obsession. Set on a golf course, the shoot features Gries in banana-print boxers, relaxed sweats, and tailored suiting—posing with banana-yellow props, carts of fruit, and a bold “I LOVE BANANAS” sign. The campaign builds on Jacquemus’ recent La Croisière collection and its banana-themed LA store opening, blending humor, nostalgia, and fashion in a way only Jacquemus can.
